11 Best AI SEO Tools (Automate SEO)


Did you know that 31.5% of digital buyers start their search on Google when shopping online? This statistic shows that writing pieces of SEO content that rank higher on Google isn’t optional anymore. It’s a must.

But SEO optimization isn’t an easy task.

Fortunately, the best AI SEO writing tools are transforming how SEO professionals execute their SEO strategies. Also, SEO is one of the highest ROI digital marketing strategies out there in the long term.

Want to know what those AI tools for SEO are?

In this in-depth guide, I’m going to review the 11 best artificial intelligence SEO tools that help you automate your SEO efforts and speed up your website optimization workflow.

Let’s get started.

AI SEO Tools to Automate SEO

These artificial intelligence tools can help you perform competitor analysis, create AI content briefs, come up with killer content ideas, optimize your content, speed up your content writing workflow, improve your overall SEO strategy, and improve your website’s visibility on search engines.

1. SurferSEO

Best AI SEO Tools for 2023 (Automate SEO) - SurferSEO

SurferSEO is one of the best AI content writing tools developed to elevate your content strategy.

Having used this AI SEO software, here are the key features that make it the best AI SEO tool on the market today.

It offers an SEO audit tool and gap analysis capabilities to help you identify gaps in keyword coverage, content structure, and overall optimization.

It also provides data-driven keyword suggestions based on search volume, relevance, and competition. 

In addition, the SEO content editor employs machine learning to analyze top-performing content for a specific keyword and suggests the optimal placement of keywords throughout the content, ensuring natural and effective keyword usage.

And that’s not all, the software also generates detailed outlines and content suggestions based on top-ranking pages for a target keyword.


  • Improves keyword targeting which ensures your content is optimized for search engines and reaches the right audience.
  • Offers weekly SEO insights to help you stay updated.
  • Offers suggestions based on real-world data from top-ranking pages, ensuring that your content is relevant to user search queries and search engine algorithms.


  • The scoring system can sometimes place too much emphasis on keyword density, leading to content that feels unnatural or repetitive.
  • SurferSEO pricing can be prohibitive for some businesses or individuals, especially those with limited budgets.

2. NeuronWriter

Best AI SEO Tools for 2023 (Automate SEO) - NeuronWriter

NeuronWriter is my favorite SEO AI tool that helps me create content that ranks high on Google. In fact, this exact post you’re reading is optimized using this AI writing tool.

What I love about this tool is its combination of SEO optimization scoring, AI writing assistant, competitor research, and plagiarism checking.

Another stand-out feature of this AI platform is that it provides in-depth SERP analysis and competitor research, revealing the top-ranking pages for a target keyword and the strategies employed by competitors. 

What’s more?

The tool incorporates intelligent keyword optimization algorithms, ensuring seamless integration of target keywords, ensuring precise keyword placement, density, and relevance.

NeuronWriter also helps in structuring content effectively for both readers and search engines. It provides recommendations on headings, subheadings, and content organization, contributing to improved user experience and better indexing by search engines.


  • The software offers powerful features for plagiarism detection, keyword research, and AI content creation to speed up your work.
  • You can use the free trial to test the tool before purchasing it.
  • It also integrates seamlessly with WordPress and Google Search Console (GSC), providing a unified platform for AI content generation, optimization, and performance tracking.


  • There is potential for over-optimization of content.
  • The AI writer may offer limited customization options.

3. SEMRush 

Best AI SEO Tools for 2023 (Automate SEO) - SEMRush

Semrush offers a combination of powerful tools including keyword research, On-Page SEO analysis, content auditing, and rank tracking, making it one of the comprehensive SEO AI tools for writing and optimization to boost search engine visibility.

Semrush’s rank-tracking tool monitors your website’s rankings for specific keywords over time. This tracking helps you assess the effectiveness of your optimization efforts and identify areas where further improvement is needed.

Unlike other AI SEO platforms, Semrush’s On-Page Checker analyzes technical SEO issues and provides suggestions for improvements. 

Besides, the software’s backlink analysis tool employs AI to help assess the quality and quantity of backlinks. SEO experts can identify and generate high-authority backlinks while disavowing harmful ones. If you ever need further assistance with SEO technical assistance, you can always hire an SEO developer to execute your projects. Top companies and startups hire Toptal dedicated SEO freelancers for their mission-critical software projects.


  • The tool offers a comprehensive keyword research tool that helps you identify relevant keywords, assess their competition, and optimize content accordingly.
  • Performs in-depth site audit and competitor analysis
  • The tool’s SEO Checker provides real-time feedback as you write, helping you optimize content for search engines as you write.


  • Semrush has a steep learning curve making it complex for newbies in the SEO game
  • Semrush’s pricing plans can be expensive, especially for businesses with limited budgets.

4. Jasper AI

Best AI SEO Tools (Automate SEO) - Jasper AI

Want to produce content that’s optimized to boost traffic and conversions?
This is the AI SEO article writer, optimization, and SEO-friendly tool you should try.

The powerful tool offers top-notch features such as SEO Mode which enables you to analyze your content against top-ranking competitors in the SERPs and optimize it accordingly with the SurferSEO add-on.

With it, you can generate SEO article outlines and drafts in a few seconds.

What’s more, Jasper Chat enables you to generate search engine-friendly schema markup and FAQs in less time.


  • Jasper AI integrates with Surfer SEO, a popular SEO tool, allowing you to optimize content based on top-ranking pages for your target keywords.
  • The tool can generate content with well-structured headings, meta descriptions, and image alt tags, ensuring your content is search engine friendly.
  • It supports multiple languages making it a versatile tool for content creators targeting a global audience.
  • Offers a 7-day free trial.


  • The platform primarily focuses on on-page content optimization, and it may not provide adequate support for technical SEO factors.
  • It’s slightly costly for businesses with limited budgets or individual users with occasional content needs.

5. Keyword Insights

Best AI SEO Tools for 2023 (Automate SEO) - Keyword Insights

Keyword Insights is one of the best AI SEO solutions with powerful features to help you improve your SEO and visibility in search.

For instance, the tool automatically groups related keywords into clusters, helping you uncover the broader topics and themes that your content should address. 

This clustering promotes a more holistic approach to keyword optimization and ensures that content comprehensively covers the relevant search intent.

In addition to that, it analyzes each keyword and assigns it a search intent category, such as informational, transactional, or navigational. 


  • Keyword Insights goes beyond simple keyword research, providing detailed analysis of keyword trends, related keywords, and search intent.
  • It also offers data-driven keyword recommendations based on your website’s content, target audience, and search engine ranking potential.
  • The tool provides SEO and traffic insights including keyword difficulty and competition.


  • It has a limited scope of SEO analysis.
  • Offers limited customization options for data presentation.

6. Frase

Best AI SEO Tools (Automate SEO) - Frase

With Frase, you can research, outline, write, and optimize content in just a few button clicks.

Frase generates comprehensive SEO content briefs based on the specific keyword you provide, outlining the key topics, questions, and relevant information that should be included in the content. 

In addition to that, the platform provides suggestions for structuring the content, including headings, subheadings, and internal linking strategies. 


  • The tool offers customizable content templates and outlines.
  • Frase integrates seamlessly with popular SEO tools like Google Search Console and Surfer SEO, allowing you to streamline your workflow and access a wider range of data and insights. 
  • It has a user-friendly interface making it easy to use for people of all skill levels.


  • Overemphasis on keyword coverage which could make content not look natural or human-focused.
  • The platform’s focus on keyword optimization may overlook the importance of search intent and user experience, potentially leading to content that doesn’t fully address user needs.

7. Content at Scale

Best AI SEO Tools (Automate SEO) - Content at scale

Want to create humanlike content without sweating? Try Content at Scale.

The AI tool offers a combination of keyword research, content generation, tone and style optimization, and real-time content feedback making it a great option for everyone looking to create high-quality, content that ranks higher on search engines.

For instance, it crawls the internet to identify top-ranking content for a target keyword and analyzes their keyword usage and structure. 

It then generates long-form content that incorporates relevant keywords naturally and effectively, ensuring alignment with search engine ranking factors.

It also identifies the appropriate tone and style for that topic.


  • The tool deploys an innovative AIO model to analyze top-ranking content and generate research-backed, fully optimized blog posts. 
  • You can input multiple keywords and the tool will write SEO content targeting those specific terms. 
  • Content generation for multiple content formats.


  • The tool can sometimes place too much emphasis on keyword density, leading to content that feels unnatural or repetitive. 
  • Limited ability to adapt to local SEO

8. Pictory 

Best AI SEO Tools (Automate SEO) - Pictory

Video is the king of content marketing. 

A recent study shows that 90% of marketers have generated leads through video content.

However, creating high-ranking videos isn’t an easy task.

Pictory is an AI video creation platform that can turn any content into shareable videos.

With it, you can transform any type of content including blog posts into interesting videos for improved SEO and reduced bounce rates.

Plus, you may also convert long-form videos into short and brand-specific clips for sharing on social media.

For increased video reach and watch time, the tool automatically adds captions to the videos incorporating target keywords.


  • The tool creates videos that are highly effective in capturing attention and increasing engagement, making them a valuable tool for improving website visibility and search engine rankings.
  • Pictory incorporates SEO best practices into its video generation process, helping your videos rank higher in search results.
  • It offers cost-effective video production


  • It has limited video editing capabilities.
  • The tool’s overreliance on stock footage and templates can limit the uniqueness and creativity of the videos.

Read my in-depth Pictory review to help you understand the tool and its features better.

9. Alli AI

Best AI SEO Tools (Automate SEO) - AlliAI

Alli AI is created to help agencies, enterprises, and ecommerce business owners take their SEO game to the next level.

The platform’s on-page content analysis, bulk content optimization, A/B testing for SEO, and live editing make it a comprehensive AI SEO tool for users who want to optimize their website’s content for top search engine visibility.

For site-wide on-page optimization, Alli AI scans the entire website and identifies areas for improvement in on-page factors, such as title tags, meta descriptions, and keyword usage.

The tool can apply optimization suggestions for content to multiple pages or even an entire website simultaneously. 

Additionally, it can create A/B tests of different content variations, including title tags, meta descriptions, or content elements, and track their performance in real-time to help you identify the most effective content variations and optimize content based on data-driven SEO insights.


  • It enables real-time content optimization and feedback.
  • It offers backlink analysis and link-building capabilities.
  • Alli AI ensures your website is optimized for mobile devices.


  • There is potential for content over-optimization.
  • It has a steep learning curve.

10. Originality AI

Best AI SEO Tools (Automate SEO) - Originality AI

As the name suggests, Originality AI is the best AI SEO software tool for checking the originality and integrity of content.

This is a full-packed tool comprising powerful features such as plagiarism detection, readability scoring, fact-checking assistance, and optimization suggestions to help you create high-quality, original content that’s proven to rank high on Google.

The AI content generator utilizes algorithms to scan content for plagiarism and identify any instances of unoriginal or copied content.

It also assigns a readability score to content, indicating how easy it is for readers to understand it.


  • It integrates seamlessly with popular SEO tools like SurferSEO and Google Search Console to help you execute your SEO tasks efficiently.
  • Enables AI writing and rewriting.
  • Facilitates high-quality content generation.


  • It may sometimes produce inaccurate or misleading information.
  • There is potential for AI bias.

11. vidIQ

Best AI SEO Tools (Automate SEO) - VidIQ

The last AI SEO tool in my list is vidIQ, designed for YouTubers to boost their views and subscribers.

To improve video rankings on YouTube, this AI video generator combines keyword research, video title and meta description optimization, video tag optimization, and ranking analysis.

The tool conducts thorough keyword research to identify relevant and high-performing keywords for YouTube videos based on keyword difficulty, search volume, and competitor usage.

It also provides recommendations for crafting compelling and SEO-optimized video titles and meta descriptions to improve the video’s visibility on YouTube and Google’s search results.


  • Offers data-driven video optimization recommendations.
  • Provides automated tag and keyword Suggestion.
  • Performs competitor analysis and benchmarking.


  • vidIQ’s scoring system can sometimes place too much emphasis on keyword density, leading to video titles and descriptions that feel unnatural or repetitive.
  • Offers limited support for local SEO.

What Features Should You Consider for AI SEO Tools?

Not all AI SEO tools are created the same. Some have sufficient optimization capabilities while others are limited.
Here are key features to look out for when choosing your AI SEO platform:

  • Content optimization: It should offer robust content optimization suggestions like keyword placement, relevance, and structure for enhanced search engine visibility.
  • AI-powered insights: Ensure the tools leverage AI to offer valuable insights like competitor, keyword, and content gap analysis to enable you to make data-driven decisions for improvement.
  • Natural Language Processing: I recommend leveraging an AI SEO platform equipped with advanced natural language processing capabilities as it enhances content creation by generating human-like, contextually relevant content that resonates with both users and search engines.
  • Integration: Choose tools that seamlessly integrate with your existing workflow, content management systems, and analytics platforms to ensure smooth and efficient incorporation of AI-powered insights into your overall strategy.
  • Customer support: Consider the availability and responsiveness of customer support when selecting AI SEO tools; robust support ensures timely assistance for troubleshooting, training, and maximizing the tool’s effectiveness in your specific context.
  • Price and scalability: Evaluate the pricing structure and scalability options offered by the tool, seeking a balance between cost-effectiveness and the ability to scale as your business and SEO needs grow, ensuring long-term viability and value.


What is an AI SEO Tool?

An AI SEO tool is a platform or system that employs artificial intelligence (AI) and machine learning algorithms to analyze, optimize, and improve various aspects of a website’s content and structure for better search engine rankings and visibility.

How Does an AI SEO Tool Work?

AI SEO tools work by deploying algorithms to analyze vast amounts of data related to search engine behavior, user queries, and website performance. They then provide actionable insights, including keyword recommendations, optimization suggestions, and strategies to enhance overall SEO performance.

What is the Best AI Tool for SEO Content Creation?

The top AI SEO tool overall is NeuronWriter. This is the tool I use for my content optimization workflow. It analyzes top competitors extensively to identify high-ranking and relevant keywords for content optimization.

The fact that it integrates with WordPress makes content publishing simple. Plus, it offers flexible pricing.


SEO is evolving faster than you can imagine. To stay ahead of the competition, you need to use AI tools to improve your website’s visibility and organic traffic. 

These top AI SEO tools I’ve highlighted in this article provide a diverse range of capabilities, from comprehensive keyword research and on-page optimization to content generation and real-time feedback. 

Whether you’re a seasoned SEO professional or just starting out, use these AI tools for SEO to improve organic search traffic and conversions.

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