10 Best Email Marketing Platforms (Free & Paid)

Did you know that finding the best email marketing service is the top challenge for 46% of marketers?

To find the right email marketing platform that allows you to launch successful email campaigns for your business or make money blogging, you need to consider ease of use, deliverability, customer support, and very many other key features.

This cannot only be time-consuming but is also a hectic task, especially if you’re just getting started in the world of email marketing as a blogger.

Fret not – In this blog post, I have curated a list of the ten best email marketing platforms (both free and paid) to make it easy for you to pick a suitable solution for building and managing your email list.

Let’s get started.

Top Email Marketing Services: Quick Breakdown

Here is a quick breakdown of the popular email marketing solutions to help you understand how they stack up against each other so you can make an informed choice. 

Let’s look at the best email marketing tools in-depth so you can understand which solution is suitable for your blogging business.

Beehiiv

A Modern Newsletter Platform for Creators

Beehiiv is promoted as a modern newsletter platform focused on empowering bloggers to create, publish, grow, and monetize their newsletters.

This is a suitable email marketing software for small and medium-sized businesses seeking intuitive yet powerful marketing solutions to streamline their campaign process with an easy-to-navigate interface.

With it, you can create drip campaigns, welcome email sequences, and automated follow-ups, all under a centralized dashboard.

What’s more, it enables you to effortlessly create and distribute visually appealing campaigns while providing robust and insightful analytics to track the performance of your newsletters.

Specifically, Beehiiv is designed for users aiming to establish a meaningful online presence through personalized and engaging email marketing campaigns. 

Its user-friendly design ensures that both blogging novices and seasoned professionals can harness its capabilities, making it an ideal choice for those looking to enhance their email marketing efforts with efficiency and effectiveness.

Key Features

• Intuitive drag-and-drop editor
• Robust personalization tools
• Analytics dashboard
• Responsive email templates
• Segmentation capabilities
• A/B testing
• Integration capabilities

Pros

• Fast email deliverability with a high inbox rate
• User-friendly interface
• Offers a free plan that lets you grow a healthy contact list
• Ability to customize and use advanced HTML in your newsletters

Cons

• While there’s a very generous free plan, Beehiiv tends to be a bit pricier 
• There is a bit of a learning curve for beginner bloggers or those not used to newsletters

Pricing

Beehiiv’s pricing starts at $49 per month.

ConvertKit

All-in-one Email Marketing Platform for Bloggers and Content Creators

Say goodbye to clunky interfaces and hello to laser-focused email marketing features designed for building genuine connections with your audience. ConvertKit thrives on helping you nurture relationships, not just send blasts.

The platform is purpose-built for bloggers, content creators, and online entrepreneurs who prioritize audience engagement and personalized communication. 

It caters to those who seek to seamlessly manage their email marketing strategy without the complexity often associated with larger marketing platforms.

It simplifies the process of creating targeted campaigns, delivering personalized content, and nurturing subscriber relationships. 

With its user-friendly interface and email marketing automation features, ConvertKit empowers you to focus on producing quality content while the platform handles the intricacies of audience engagement. Plus, the 14-day free trial allows you to try the tool before you fully commit to it.

In addition to that, the email marketing tool provides a suite of marketing tools for segmenting audiences and automating email sequences. 

If you’re looking for the best email platform that streamlines the creation of customizable landing pages and sign-up forms to grow your audience then this can be a great option.

Key Features

• Visual automation builder
• Intuitive email designer
• Fully customizable landing page builder
• Integration capabilities
• Customizable sign-up forms
• Tagging and segmentation
• Responsive email templates
• Analytics and reporting

Pros

• The visual automation builder enables you to customize how your subscribers will go through your funnel
• It’s easy to set up and use
• It comes with customizable templates to build stunning landing pages
• ConvertKit’s tagging capabilities enable you to send customized content to each set of subscribers. 

Cons

• It tends to require some technical skills to use it
• The free plan is limited to 1,000 subscribers

Pricing

ConvertKit pricing starts at $15 per month.

Sender

Best Email and SMS Marketing Software for E-commerce

With Sender, you don’t need to be a pro to launch a successful email marketing strategy. You can effortlessly create and distribute stunning, branded emails in minutes.

All you need to do is choose from a pre-existing library of professionally designed email templates and start designing your emails using the intuitive drag-and-drop editor.

The email platform enables you to tap into the power of omnichannel marketing (by leveraging both email and SMS marketing) to capture leads and turn them into loyal customers, enabling you to deliver outstanding results for your email campaign.

The software’s advanced marketing automation capabilities facilitate personalized customer journeys, while comprehensive analytics offer insights for data-driven decisions.

Additionally, it supports A/B testing, allowing users to optimize campaigns for maximum impact.

To target your audience with relevant email messages and boost conversions and engagement, the platform provides robust audience segmentation.

Key Features

• Robust A/B testing
• Segmentation capabilities
• Comprehensive reports and analytics
• Email marketing automation workflows
• User-friendly interface
• Signup forms & popups
• Automated texting service
• Text messaging
• Free bulk email sender
• Solid deliverability

Pros

• Sender is an easy and affordable platform
• Has a generous free plan that supports up to 2,500 subscribers
• Offers generous features including automation on the free plan
• There is 24/7 chat support even on the free plan

Cons

• The platform has a limited amount of predesigned email templates
• Some users have complained about slow customer support

Pricing

Sender pricing starts at $19 per month.

HubSpot

The Leading Marketing Hub with Free Email Marketing Tools

Juggling multiple platforms cannot only be hectic but is also costly. HubSpot offers a suite of sales and marketing tools under one roof, saving you time and frustration.

As one of the best free email marketing platforms, HubSpot offers all-in-one marketing tools for creating, personalizing, and optimizing your marketing emails.

With this popular email marketing service, you don’t need any email design skills or IT expertise to design and send professional emails. 

HubSpot’s user-friendly drag-and-drop editor allows you to craft visually appealing campaigns and robust automation workflows facilitate personalized customer journeys.

The software’s in-depth analytics allow you to track your email marketing campaign performance.

In addition to that, the platform seamlessly integrates with other HubSpot tools, creating a centralized hub for marketing, sales, and customer relationship management.

Key Features

• Intuitive drag-and-drop email editor
• Smart email/content personalization tools
• Workflow automation
• A/B testing
• List segmentation
• CRM integration
• Landing page creator

Pros

• Centralized contact management
• User-friendly editor 
• The analytics and reporting features provide valuable insights for measuring results
• Powerful marketing automation tools
• Excellent customer support
• Offers a variety of professionally designed and responsive email templates

Cons

• HubSpot’s free plan has limitations on features and contact limits
• The platform has a learning curve before you learn how to utilize all the tools available
• Some users report limitations on the number of emails they can send per month based on their subscription plan

Pricing

HubSpot pricing starts at $20 per month.

Brevo

A Comprehensive CRM Suite

Formerly called Sendinblue, Brevo is a comprehensive CRM suite for cost-conscious entrepreneurs, bloggers, and small businesses seeking an affordable yet effective email marketing system.

One of the best ways to build and grow your email list is to embed customizable landing pages and signup forms into your blog. This platform empowers you to do exactly that.

With it, you can effortlessly design beautiful, on-brand newsletters thanks to the handy template gallery with a drag-and-drop editor plus native image editing tools.

According to statistics, 72% of people only engage with marketing messages tailored to their interests.

With this platform, you can send your campaigns or leverage segmentation to target subscribers based on their behavior and interests.

The tool’s email tracking feature enables you to track the performance of your emails to understand what works best for your audience so you can run effective campaigns.

What sets the platform apart is its commitment to simplicity. Navigating the platform feels like a breeze, making it accessible to users with various levels of expertise. 

Brevo’s responsive email templates ensure that your campaigns not only look good but also function seamlessly across devices. Plus, it allows you to send emails at the best time when your recipients are actively reading their emails.

Key Features

• Dynamic content tools and segmentation capabilities
• Subscription management
• Intuitive drag-and-drop editor
• Analytics and reporting tools
• Intuitive drag-and-drop editor for emails
• Landing pages and signup forms
• Transactional emails
• Send time optimization

Pros

• SPAM protection
• Brevo’s interface is very intuitive and easy to use
• You can create newsletters from predesigned or fully customizable templates and add visual elements and links.
• It offers advanced email marketing campaign segmentation and performance-tracking features

Cons

• Some users have recommended improvements on the landing pages
• Some users have complained about Brevo’s slow customer service

Pricing

Brevo pricing starts from $25 per month.

ActiveCampaign

Best Email Marketing Software for Ecommerce

From broadcast emails and triggered emails to email autoresponders, and transactional emails, ActiveCampaign allows you to send campaigns that make sense for your business.

With this platform, you can build stunning email newsletters, create killer campaigns, and send emails to stay in front of your audience at all times thanks to the intuitive drag-and-drop email designer.

The platform’s segmentation and dynamic content make it easy to customize your message and deliver targeted emails to the right contact.

What’s more, ActiveCampaign allows you to personalize your emails based on individual contact information, boosting engagement. Plus, the reporting tool helps you see which emails are performing and which ones need to be improved. 

• Multi-user editing
• Segmentation and dynamic content
• Geotracking
• Audience segmentation
• Advanced personalization
• Drag-and-drop email designer
• 24/7 email and chat support
• Email automation
• Advanced analytics and reporting
• A/B testing
• CRM integration

Pros

• Advanced automation
• Lots of integrations
• Powerful personalization features
• The platform’s range of features provides versatility in creating effective campaigns.
• Supports personalized communication and tailored content
• Powerful personalization features enable users to deliver highly relevant and engaging content.

Cons

• Has a learning curve due to its extensive features
• ActiveCampaign’s pricing is slightly higher than alternatives
• Some users have noted that the email designer tends to be slow

Pricing

ActiveCampaign pricing starts at $39 per month.

MailerLite

Best Email Marketing Software and Website Builder

MailerLite offers everything you need to grow your business online.

With it, you can easily create newsletters, email automation, landing pages, and more.

The platform offers three handy email editors (drag & drop editor, rich-text editor, and custom HTML editor) to enable users to create engaging and responsive campaigns.

What sets apart this platform from others is that it offers a handy AI email writing assistant and subject line generator powered by ChatGPT to speed up and enhance email creation and inspire ideas for more engagement.

Besides, building email newsletters with this software is a breeze thanks to the predesigned newsletter templates that can be customized based on user’s needs and preferences.

With the platform’s segmentation, tagging, and personalization capabilities, you can send targeted campaigns based on your audience’s behavior, interests, geography, time, etc.

Key Features

• Intuitive editing interface
• AI email generator
• Intuitive automation builder
• Subscriber management
• Unsubscribe page builder
• Signup forms
• Embedded email surveys

Pros

• Easy-to-use editing interface
• Advanced automation and triggers
• Fast newsletter creation and distribution
• Integrates easily with other platforms
• Practical reporting dashboards

Cons

• Some users have noted that the creation of Workflows needs tutorials for those who are just starting out
• Some users have mentioned that the platform has limited API accessibility
• The templates are very basic

Pricing

MailerLite pricing starts at $10 per month.

MailChimp

Versatile Marketing Automation and Email Marketing Solution 

Mailchimp stands out as a comprehensive email marketing solution catering to businesses of all sizes and experience levels.

Renowned for its user-friendly interface, the email marketing service provides a seamless experience for creating, managing, and analyzing campaigns. 

Its drag-and-drop editor simplifies the email creation process, making it accessible even for those with minimal design skills.

One of MailChimp’s standout features is its robust automation capabilities, allowing businesses to streamline their communication workflows. 

The advanced segmentation options facilitate personalized content targeting, which enhances engagement and conversion rates. 

Moreover, MailChimp provides insightful analytics, enabling users to track the performance of their campaigns and make data-driven decisions.

Key Features

• Beginner-friendly email editing interface
• Powerful automation
• Advanced segmentation
• Pre-built email templates
• Forms and landing pages
• Custom-code templates
• Data-driven insights
• Free plan for starters
• AI-powered assistance

Pros

• Beginner-friendly
• Automation and segmentation
• Data-driven insights to track campaign performance
• AI assistance
• Templates make it easy to copy the last email campaign and edit

Cons

• Some users have mentioned a lack of customization options in the drag-and-drop email designer
• Some users have noted insufficient flexibility in templates

Pricing

MailChimp pricing starts at $6.50 per month for 12 months.

Constant Contact

Versatile Ecommerce Email Marketing and Management Tool

Constant Contact shines as a reliable and user-friendly platform, catering to businesses seeking a reliable platform for effective communication and engagement.

Renowned for its user-friendly interface, Constant Contact empowers users with an easy-to-navigate system that facilitates the seamless creation and customization of visually appealing email campaigns.

A key strength lies in its versatile array of professionally designed templates, enabling businesses to craft eye-catching emails without the need for extensive design skills. 

In addition to that, the platform’s robust automation capabilities streamline marketing workflows, allowing users to efficiently nurture leads and engage with their audience throughout the customer journey. 

Furthermore, it offers advanced analytics tools, empowering users to track campaign performance and gain valuable insights to optimize future strategies.

With its scalable pricing model and integration capabilities with various third-party applications, the software emerges as a comprehensive and adaptable email marketing system, making it a great choice for businesses of all sizes in 2024.

Key Features

• Intuitive interface 
• Marketing automation solution
• Segmentation and targeting
• AI email content generator
• Hundreds of pre-designed templates
• Mobile app
• Reporting and analytics
• Seamless integrations

Pros

• Beginner-friendly
• Modern email template editor
• Easy-to-understand performance insights and analytics
• Segmentation and personalization ensure excellent audience targeting

Cons

• Some users have mentioned limited customizations and flexibility with the email builder
• Others have mentioned a lack of customizability with the reporting features
• Drag and drop interface can be buggy

Pricing

Constant Contact pricing starts at $12 per month.

AWeber

Best Email Marketing Service with Robust Features

AWeber is a top player in the email marketing industry, offering a comprehensive set of features to help users nurture relationships with their audience through email marketing.

With its user-friendly interface, the platforms enable users to effortlessly create, customize, and automate your email marketing campaigns, making it accessible to both beginners and experienced marketers.

AWeber emphasizes building long-term connections with subscribers, fostering engagement and loyalty. Pre-built automation sequences welcome new subscribers, segment audiences, and deliver targeted content.

With it, you can create professional-looking emails with ease, even with no design experience. Drag-and-drop tools, responsive templates, and a library of images ensure your emails look great on any device.

AWeber’s strength lies in its powerful automation capabilities, allowing businesses to set up personalized and targeted email sequences based on subscriber behavior. 

This facilitates efficient lead nurturing and enhances overall engagement. Additionally, AWeber offers advanced segmentation options, enabling users to tailor their messages to specific audience segments for more impactful communication.

Key Features

• Pre-built autoresponders
• Drag-and-drop template builder
• Landing page and form builder
• Email automation builder
• Detailed analytics
• Dynamic content
• A/B split test
• World-class email deliverability
• Integration with third-party tools including Canva

Pros

• Robust and flexible automation features
• Excellent integration with third-party apps
• Ease of use with creating email newsletter
• Simplified collection of email addresses
• Provides great email deliverability

Cons

• Some users say the interface is somewhat dated
• Some say AWeber tends to be clunky and slow sometimes
• There are complaints about tagging features not being more robust

Pricing

AWeber pricing starts at $14.99 per month.

What is Email Marketing?

Email marketing is a digital marketing strategy that involves sending targeted messages or promotional content to a group of individuals via email. 

According to recent studies, 51% of customers say email is the best way for brands to communicate with them—no doubt because almost everyone has an email address.

This makes email marketing a powerful tool for businesses to connect with their audience, build relationships, and promote products or services. 

Additionally, it is highly measurable, enabling businesses to track open rates, click-through rates, and conversion rates.

This data allows for continuous optimization of campaigns, ensuring that marketing strategies are aligned with customer preferences and behaviors.

How to Choose the Best Email Marketing Software

There are plenty of email marketing options available to choose from. However, not all are created equal. 

To get the most out of your email marketing efforts, you’ll want to be sure that you find email marketing service providers that fits your business’s goals and objectives.

Check out this list of factors to consider to make sure you choose the best email marketing service for your business.

Price

When selecting an email marketing platform for your business, pricing is a crucial factor to consider. Assess the tool’s pricing structure to ensure it aligns with your budget and business needs.

Consider whether the pricing model is scalable as your subscriber list grows. Some tools offer tiered email marketing plans or pay-as-you-go options, while others may have a fixed monthly fee.

Additionally, scrutinize if there are any hidden email marketing costs such as charges for exceeding email send limits or accessing advanced features.

Balance your budget constraints with the features provided by the tool to find a cost-effective solution that meets your email marketing requirements without compromising on essential functionalities.

Remember, the cheapest option isn’t always the best. Look for an email marketing solution that delivers value within your budget and supports your email marketing goals.

Features

Email lists: Ensure the email tool can effectively manage and segment your subscriber lists, allowing targeted and personalized communication. It should also cater to your current and projected subscriber base.

Signup forms: Consider email software that offers customizable and user-friendly signup forms with double opt-in capabilities, offering you a practical way to grow your email subscriber base. 

A/B testing: Choose a platform that supports A/B split testing to enable you to experiment with different elements of your emails to optimize performance and engagement.

Analytics and reporting tools: Prioritize tools with robust analytics and reporting features to track key metrics, assess email marketing campaign effectiveness, and make data-driven decisions. It should also allow you to generate easy-to-understand reports and charts

Segmentation: Opt for tools that provide advanced segmentation options, allowing you to tailor messages based on subscriber characteristics for more personalized communication. You should also be able to set up automated emails based on segment behavior.

Transactional emails: Ensure the tool supports different types of transactional emails (order confirmations, invoices, and account updates) for delivering important and timely messages.

Email automation workflows: Select a tool with powerful automation capabilities to streamline repetitive tasks and nurture leads through automated workflows, saving time and increasing efficiency. 

It should also offer triggers based on actions, dates, or specific criteria and allow you to track the performance of your automated workflows.

SMTP server: Consider if the tool offers its SMTP server or integrates seamlessly with other SMTP services to ensure reliable email delivery and minimize the risk of messages ending up in spam folders.

Integration with your other apps

Evaluate how well the email tool connects with your existing apps and systems. Seamless integration ensures a cohesive marketing ecosystem, allowing data to flow effortlessly between platforms, which enhances efficiency, and provides a holistic picture of your audience and campaigns.

Deliverability

Your email reaching inboxes, not spam folders, is crucial.

Prioritize email marketing tools with a strong reputation for deliverability. 

A high deliverability rate ensures that your emails reach the intended recipients’ inboxes, maximizing the impact of your campaigns and preventing messages from being flagged as spam.

Ease of use

Consider the tool’s user interface and overall user experience. Opt for an email marketing platform that is intuitive and user-friendly, minimizing the learning curve for you and your team. A straightforward interface enhances productivity and encourages consistent usage.

Customer support

Even the best tools encounter occasional hiccups. Reliable customer support ensures you get the help you need when things go wrong.

Assess the expertise level and responsiveness of customer support provided by the tool. 

Reliable customer support is crucial for resolving issues promptly, obtaining assistance with features, and ensuring smooth operation. 

Look for tools with responsive support channels, including email, chat, or phone, to address any concerns that may arise.

Even better, prioritize a tool that offers tutorials, FAQs, and a knowledge base to self-solve issues and learn new features.

Email Marketing Platforms FAQ

Conclusion

There you go – 10 best email marketing platforms that can help you build your email list, create and send emails targeted, and analyze your campaigns for improved performance.

Remember that the landscape of email marketing platforms for bloggers is diverse, offering a range of options to cater to different needs and preferences.

Ultimately, the best platform for your business depends on individual needs, preferences, and the stage of your blogging journey. 

Mailchimp, ConvertKit, and MailerLite each present compelling features tailored to enhance communication, audience engagement, and monetization opportunities. 

As you navigate the dynamic world of blogging and content creation, selecting the right email marketing platform becomes a strategic decision, influencing the growth and success of your online presence.

Start by defining your needs, comparing features and pricing, and exploring free trials to discover the platform that empowers you to connect with your audience and achieve your blogging aspirations.