The world of blogging is beautiful. You can make money, live a freelancer life or even quit your day job. I’ve been blogging for some time, and I can attest that these benefits are real when you start your own blog. However, I’ve also seen people being held back by opinion pieces on Twitter about the ‘death of blogging due to Tiktok and other unverified marketing theories.
If that’s you, did you know there are over 600 million blogs on the internet, with 5 million+ blog posts added daily? This shows that blogging is more popular than ever before, and for a good reason. So in this post, we will cover ten reasons to start a blog this year. Whether it’s to share your passions with the world, build your personal brand, or even make money blogging, this post will help you determine whether you should start a blog.
Reasons to Start a Blog Today
Blogging has given me a platform to show off my creativity, live my digital nomad life and even land new opportunities. And now, I want to share that same experience with you. So if you’re ready to reap the benefits of blogging, keep reading to find out why starting a blog is a decision you won’t regret.
To Make Passive Income
Are you looking for an extra income stream? Then start a blog with the intent of making money. One of the benefits of business blogging is that it can be an effective way to make money online without the need for active involvement on a regular basis. This is because once you publish a blog post, it can continue generating traffic and revenue for years. Here are some of the most effective ways in which you can use to start earning money from your blog:
- Advertising revenue: Advertising revenue helps earn money by placing ads on your blog and earning a commission for each click or impression. Google AdSense is one of the most popular advertising networks for bloggers, but several other options are also available.
- Affiliate marketing: Affiliate marketing is another way to make money blogging. When you use this route, you’ll be required to promote other people’s products or services on your blog and earn a commission for each sale made through your unique affiliate link. It‘s also possible to earn more than your usual salary through affiliate marketing, especially in fashion, home improvement, fitness, beauty, and technology.
- Selling digital products: You can also sell digital products like e-books, courses, and printables on your blog. The best thing about these products is that you create them once and sell them multiple times, meaning bloggers can continue to earn revenue long after the product has been created. For example, if you’re a blogger who writes about personal finance, you could create an e-book on budgeting tips and sell it on your blog.
- Sponsored content: This method involves working with brands to create and post content on your site to promote their products or services. The brand usually pays the blogger a fee for creating the content and mentioning them, encouraging their followers to follow the brand on social media and buy their products or services.
To Build a Personal Brand
Do you remember when you were seven? You wanted your room with your favorite toys and colours to feel special and unique from your siblings and friends. As a blogger, you can do the same thing with your content, products, and services to stand out from other bloggers doing similar things, and people can easily recognize you. For instance, you can achieve this by choosing a blog name, logo, design, and tone that reflects your personality and the topics you write about.
This will help you build a strong brand that will help attract a loyal audience, establish credibility, and distinguish yourself from other bloggers in your niche. The community of followers will help you reinforce your brand message and strengthen your reputation by just writing on your blog or posting on social media. So, branding is one of the most important blogging tips you should implement to help you create a successful and memorable blog.
To Improve Writing Skills
Blogging can be a good place to start if you’re looking for a place to improve your writing skills. You’ll develop a solid writing routine when you spend time regularly and consistently creating content for your blog. As a result, you’ll become more comfortable with the writing process. Writing more will also allow you to develop your unique writing style, and you will be able to communicate your ideas and thoughts more effectively. The feedback you will receive from your readers will help identify areas where you can improve your writing.
Lastly, always check out other blogs from bloggers and experts in your field by reading their blogs and studying their writing styles.
To Share Ideas With the World
There is no better place to share your dreams and ideas with a global audience than on your blog. Whether you are passionate about cooking, travel, personal development, or any other topic, an audience is interested in hearing what you say. By sharing your ideas through your blog, you can reach people worldwide who share your interests and passions.
Additionally, sharing your thoughts on your blog can help you establish yourself as an authority in your field and can open up opportunities for speaking engagements or even book deals. You must have seen popular bloggers like Seth Godin and Mena Trott on bigger stages, like TED talks, courtesy of their blogs.
To Connect With Other Bloggers and Experts
Another reason you will want to start a blog this year is that you might be craving to connect with other bloggers and experts in your field. By starting a blog, you’ll naturally begin networking with like-minded people with similar interests. Mostly networking through blogging starts in the blog comments sections, which lead to commenting on each others’ posts or emails back and forth, discussing various topics related to business or life!
These connections can also be valuable in helping you grow your blog and expand your reach. This is because your followers and fellow bloggers become your friends or partners who can provide you with a supportive community of like-minded individuals.
To Live a Freelancer Life
A blog can allow you to live the dream of almost everyone now. To have the flexibility of working remotely. Whether you want to travel the world, spend more time with the people you love, or can no longer commute to your day job. Blogging will be the best option because it only requires a laptop, a simple desk, an office chair, and an internet connection. You can also work from anywhere in the world, whether from the comfort of your cozy apartment, your favourite local coffee shop, or a beachside resort.
Another major perk of working remotely as a blogger is the freedom it provides. As a blogger, you can set your schedules and work at times that suit you best. This means that you can take time off during the day to run errands, attend appointments or spend time with their families, and then work in the evenings or on weekends to make up for the lost time. This flexibility can particularly appeal to those with other commitments, such as caring for children or elderly relatives.
To Build Your Online Business
Are you an entrepreneur looking to promote your business online? Blogging for entrepreneurs can be an excellent way to direct people to your products or services. Gone are the days when business owners would pay for a website to post a story about the team and the company’s history. Now you must do more to ensure your audience can see more about your brand apart from how your business is ‘family-owned ‘.
However, You can only make this work by creating quality content that attracts an audience wanting to buy from you. This will enable you to promote your products or services, establish yourself as an authority, and build trust with your potential customers. According to a survey conducted on 2,300 HubSpot clients, businesses that maintain a blog experience a 126% higher increase in their monthly leads than those that do not. This is enough testament that a blog can help you create an online community where people can share their thoughts, experiences, and ideas on a particular topic. It also allows customers to interact with you directly through comments and feedback.
To Learn New Skills
When I started my blog, I knew little about blogging despite reading many articles, going through my Quora feed, and watching many Youtube videos. Yes, from the research, I got the basics, but hey, you cannot become an expert blogger by publishing your first article and learning how to use a couple of plugins on WordPress.
But with time, I’ve learned new skills because I had to do my best to gain followers and ensure I followed content guidelines to rank my blog on search engines like Google and Bing. For example, my writing skills have tremendously improved, and I know how to follow SEO best practices, like optimizing content through keyword research. I can also easily use software like form builders and project management software like Notion, create graphics on Canva, and organize a sales funnel from my services and products.
So the more and the longer you blog, the better you become at it and gain cool skills that will help you for life.
To Get More Opportunities
Blogging opens up a new world of opportunities for you. For example, it can provide you with different ways to make money speaking, like paid speaking gigs, getting mentioned by industry leaders, writing gigs, and collaborations with other bloggers.
So before you buy a domain, keep in mind that blogging isn’t just about keeping your friends and family informed about your latest adventures or life chronicles. It’s also a great way to build a fanbase that you can use to make money. By blogging regularly and sharing your ideas with the world, you’ll be able to cultivate an audience who will come back again and again because they love what you have to say. And that means they’re more likely to buy things from you!
Remember, you don’t have to be an expert on any particular topic to profit from blogging. You just need to know how to find and write about verifiable information interestingly.
To Build Authority in Your Industry
Authority in blogging means having the respect of other people in your industry. And no, it’s not a contest of who commands the room but simply having a blog that proves that you know what you’re talking about. For example, if you wanted to know something about personal loans in the US, Nerd Wallet or Bank Rate would be your first stop. Why? These sites have published thousands of articles on loans, and people trust their content to be helpful and trustworthy.
So posting on your blog, even if you’re not Bank rate, allows people to see all the hard work and research that goes into whatever topic you’re talking about. Plus, if they like what they read, they’ll want to see more from you—and that’s how you build authority in any field: by showing people why they should listen to YOU instead of someone else.
What is blogging?
I consider blogging like an online journal or diary. A place where you can express yourself, share your thoughts and ideas, showcase your expertise, promote your products, and share your opinions with the world. Any Blogging platform like WordPress lets you write about anything that piques your interest. For example, fashion tips, mouth-watering recipes, current politics, or exciting sports events. By doing that, you can make money, land writing jobs or connect with people worldwide.
The other thing is that blogging isn’t meant for more than specific brands or people. If you do a quick Google search, you will find people from all walks of life who own successful blogs. It can be students, big corporations, stay-at-home moms and dads, retirees, and even celebrities like Lady Gaga. This proves that blogging offers endless possibilities, and it’s entirely up to you to focus on what you want to write about.
There is also no limit to the type of blog you can start there. For instance, some focus on one specific topic (like ours focuses on digital marketing), while others focus on health, like the Health Line. Some other blogs have thousands of subscribers and readers, while others may only have a handful. Some use text, while others include photos or videos and text. Some update daily, while others only post once every few weeks or months.
Is Blogging Dead?
No, blogging is not dead. You will probably find thousands of thought pieces convincing you that blogging is dead or not profitable anymore. However, now it is more popular than ever because people still need information online, and blogging is one of the easiest ways. Even though other forms of content, like videos, are gaining more traction, there is still high demand for written content. If you want to invest in one this year, don’t let this statement hold you back.
Should I Start a Blog?
Yes, you should start a blog if that’s your personal or business goal. You’ll get credibility as an entrepreneur or even reap the joy of connecting with awesome people globally. However, before you start, select the best blogging platform and define what benefits you want from the blog and the challenges that come with it.
Can You Make Money Blogging?
Yes, it’s possible to turn your blog into one of the income streams. However, you must educate yourself about the best blogging platforms to make money, the best way to start blogging, and how to start blogging for money. As mentioned earlier, you can make money using affiliate marketing, sponsored content, display advertising, and selling products or services. However, it is important to remember that earning an income through blogging requires hard work, time, a well-thought strategy, dedication, and a strong audience base.
Starting a blog is such a fantastic idea, and I hope this list has enough inspiration and motivation you need to get started. Whether you’re blogging to advocate for others, document your creative work, or promote your business online, there’s space for everyone.
However, this isn’t the end. I would love to keep this conversation alive, so if you’ve any thoughts about this article, comment below and let me know. It would also help to share this article with your friends, family, and coworkers who may want to learn how to start blogging for money. Let’s blog!